Most painting business owners don’t undercharge on purpose — they undercharge because they don’t have cost-based clarity.
 

This tool shows what your price needs to be — based on your real job costs — and what changes when pricing discipline is installed.

 

How to Use This (2–3 Minutes)

Enter your real numbers — not best-case, not worst-case.

• Estimated labor hours

• Average hourly pay

• Labor burden multiplier

• Materials

• Extras

 

Choose your target gross profit %, and we’ll calculate what you should charge to hit it.

 

Important: This is a pricing clarity tool, not a quote generator.

 

If your inputs are accurate, the number you see is real.

 

What This Tool Is Showing You

This pricing tool connects the drivers that control profitable pricing on every job:

• Labor reality → hours + true labor cost (burden included)

• Job costs → materials + extras + production cost

• Pricing discipline (gross profit) → the margin required to stay healthy

• Required price → what you must charge to hit that margin

 

You’re not looking at opinions — you’re looking at math.

 

What This Tool Is Not

Not a promise
Not a prediction
Not a guarantee

 

It doesn’t tell you what you will charge.

 

It shows what becomes necessary when you want consistent margins — and a business that doesn’t rely on underpricing to stay busy.

 

Take your time.

The goal isn’t higher prices — it’s clarity.